نوع مقاله : مقاله برگرفته از پایان نامه
عنوان مقاله English
نویسندگان English
Digital currency, defined as an internet-based monetary unit or medium of exchange, shares characteristics with physical money but enables instantaneous and borderless capital transfers. The transition from physical to digital money, driven by the digital economy and e-commerce, has revolutionized business models and induced fundamental changes. Given the volume of cryptocurrency transactions and their impact on financial markets, a deep study of this phenomenon is necessary. This research aims to explore attitudes towards cryptocurrency investment from the perspective of Iranian economic actors in virtual networks. It employs a qualitative approach with thematic analysis. The study's unit of analysis includes cryptocurrency investors and activists, as well as experts in economics, banking, management, stock market, sociology, accounting, law, and related disciplines. A total of 17 individuals were selected through purposive sampling. The findings indicate that cryptocurrencies significantly impact economic exchanges at both micro and macro levels due to their high speed and efficiency in payments, particularly international transactions, the security of currency exchanges, and the elimination of additional operational costs incurred by intermediary institutions. Factors influencing attitudes towards cryptocurrency investment were gathered using semi-structured interviews. The initial number of extracted codes was 1535, which were reduced to 113 codes, then to 38 sub-codes in the secondary (axial) coding phase, and finally to 7 main codes in the selective coding phase. These main codes are: social factors (4 indicators), determinants (5 indicators), political factors (4 indicators), personal factors (11 indicators), cultural factors (4 indicators), technical factors (4 indicators), and management factors (6 indicators).
کلیدواژهها English
