نوع مقاله : مقاله برگرفته از رساله دکتری
عنوان مقاله English
نویسندگان English
Objective: As one of the modern approaches to urban development, the creative economy has significant potential for job creation, diversifying local economies, and enhancing quality of life. This study aims to design an integrated model for the creative economy in new towns, focusing on Parand, with a core emphasis on urban entrepreneurship. The ultimate goal is to provide a practical strategy for leveraging the creative capacities of this city. Methodology: This research is applied in terms of its purpose and descriptive-analytical in nature, employing a mixed-methods approach. In the first phase, key creative economy clusters were identified through a review of theoretical literature and global experiences. The second phase involved evaluating the current status of Parand through statistical data analysis, document review, and expert interviews. In the third phase, the integrated creative economy model for Parand was designed and validated using the Delphi technique and expert panel consensus. Qualitative data were analyzed using MAXQDA software, while quantitative data were analyzed using descriptive statistical methods. Findings: The results indicate that Parand demonstrates high readiness only in the area of connectivity infrastructure (due to the operation of the metro station). However, significant gaps exist in other clusters, including governance and institutional coordination, human capital and skills, creative social spaces, micro-financing, place-based branding, and sustainability. The proposed model of this research provides a practical roadmap for developing the creative economy in Parand by offering institutional mechanisms, phased programs, key performance indicators, and executive strategies. Conclusion: Successful implementation of the model requires the formation of a coordinating institution, the development of creative soft and hard infrastructures, targeted financial support, and urban branding based on cultural and technological assets. This model can serve as a policy-making and implementation blueprint for other new towns in Iran.
کلیدواژهها English