The tourism industry has made a major contribution in creating added value for countries, and today it is a great source of foreign exchange income and has a lot of capacity to create employment in the focus of governments' attention. The current research is a descriptive survey in terms of its practical-developmental purpose and in terms of the method of gathering descriptive information. To determine the sample size of this study, 1403 tourists who have traveled to the central part of Zanjan city have been considered. In order to select 340 sample members, the content validity of the questionnaire has been confirmed by subject experts. Therefore, the present research was aimed at identifying the model of the effectiveness of tourists' retention in Bafater. Data analysis was done with 0.875 analysis method and its reliability was confirmed by Cronbach's alpha coefficient. The findings of the present research show that the highest numerical mean is related to satisfaction with the quality of the behavior of the host community, and the lowest mean is related to the satisfaction with the quality of infrastructure and recreational activities in Zanjan city. And also, the analysis of the inferential findings of the t-test also shows that, based on the level of desirability of the test, environmental, information and advertising is at an unfavorable level, and the satisfaction with the quality of the behavior of the host community is the highest score of 19.02, and also the highest numerical average The sensory experience with a score of 3.23, the ideal experience is 3.17, and the lowest numerical average is the service quality experience with a score of 3, the unique experience is 3.01. And the t-test also shows that the index of unique experience, experience of service quality, interaction with local people is at an unfavorable level.