نوع مقاله : مقاله برگرفته از رساله دکتری
عنوان مقاله English
نویسندگان English
In recent years, community-based tourism has had significant benefits in rural areas and has been able to involve the rural community in tourism. Therefore, the aim of this research is to investigate the level of achievement of community-based tourism in tourism destination villages of Markazi Province in 2023. This research is applied in terms of its purpose and descriptive-survey in terms of its nature and data collection based on a cross-sectional method. Data was collected through both documentary (library resources, scientific journals) and field methods (using a questionnaire). The statistical population of this study is the tourism destination villages of Markazi Province. All target villages in this province, comprising 25 villages, were considered, and with the opinions of 15 experts related to tourism and university professors in the study area, an attempt was made to select the villages with the highest tourist attraction and the most potential. The required sample size for data collection was determined to be 325 people using the Cochran formula. Also, to assess the reliability of the research, Cronbach's alpha was used in SPSS 24, and according to the estimation, its value was obtained as 0.760. The validity of the research was also qualitatively assessed using the opinions of 15 experts. The findings showed that the factors of the foundations of community-based tourism with a value of 2.334, economic and business development with a value of 1.220, social and participatory with a value of 0.857, physical-environmental with a value of 0.448, and finally managerial-institutional with an eigenvalue of 0.142 have been realized. The results of this study show that there has been no systematic management and planning for the development of community-based tourism in tourism destination villages of Markazi Province.
کلیدواژهها English