نوع مقاله : مقاله برگرفته از رساله دکتری
عنوان مقاله English
نویسندگان English
The nature of money, based on the concepts of the digital economy and e-commerce, has shifted from a physical to a digital form. New units of digital currencies have transformed business models and created fundamental changes. The present study, using a descriptive-analytical method, aims to assess the factors influencing investment in cryptocurrencies among Iranian economic actors. The study population includes experts, academics, practitioners, and investors in the cryptocurrency sector, with an indeterminate number of participants. Using Cochran's sampling method, 283 individuals were selected. The findings indicate that cryptocurrencies hold significant importance in economic exchanges, both at micro and macro levels, due to their high speed and efficiency in payments-particularly cross-border payments-the security of currency transactions, and the elimination of additional operational costs imposed by intermediary institutions. According to the structural equation modeling results, the strongest causal relationship with cryptocurrency investment is associated with the social index, with a standardized beta coefficient of 6.077, followed by the technical index with a standardized beta coefficient of 5.754. Path analysis further revealed that the social index, with a direct effect of 0.334, has the strongest relationship with cryptocurrency investment. Next in rank are the political factor, with a coefficient of 0.331, and the economic factor, with a coefficient of 0.305. Additionally, when introducing a mediating factor in the impact of the indices on cryptocurrency investment, managerial components exhibit the highest total effect, with a coefficient of 0.441, on cryptocurrency investment.
کلیدواژهها English
