Explaining the effective components of a happy city on the development of tourism in the metropolitan city of Isfahan

Tahmasebi Moghadm, Hossein; Jalilian, Leila; Vakili, Zahra; Rassoulzade, Zahra

doi:10.30470/jegr.2024.2030036.1176

Explaining the effective components of a happy city on the development of tourism in the metropolitan city of Isfahan

Document Type : Research Article

Authors

Hossein Tahmasebi moghadm ¹ ^¶

Leila Jalilian ²

Zahra Vakili ³

zahra Rassoulzade ⁴

¹ Associate Professor, Department of Geography and Urban Planning, Faculty of Humanities, University of Zanjan, Zanjan, Iran.

² Ph.D. Candidate, Department of Geography and Urban Planning, Faculty of Humanities, University of Zanjan, Zanjan, Iran.

³ MSc Student, Department of Geography and Urban Planning, Faculty of Planning and Environmental Sciences, University of Tabriz, Tabriz, Iran.

⁴ Ph.D. Student, Department of Geography and Urban Planning, Faculty of Humanities, University of Zanjan, Zanjan, Iran

10.30470/jegr.2024.2030036.1176

Abstract

A happy city plays a significant role in the development of tourism and can greatly contribute to the tourism industry. Happiness, as one of the most important factors influencing public health, also holds a crucial position in tourism. Therefore, focusing on the role of a happy city in tourism development can significantly aid in achieving the goals and advancement of the tourism industry. This research aims to elucidate the role of a happy city in the tourism development of the metropolitan area of Isfahan. The study employs a mixed-methods approach and is applied in nature. Statistical data were collected using a questionnaire from a sample of 20 university professors and tourism industry experts. Data analysis was conducted using structural equation modeling and path coefficients in SmartPLS software. The results reveal that there are significant causal relationships between the influential factors of a happy city (social-cultural, economic-livelihood, managerial-administrative-political, environmental, psychological, spatial (physical) factors) and tourism development in Isfahan. The most significant component affecting tourism development in Isfahan is the social-cultural factor, followed by economic, spatial-physical, environmental, psychological, and managerial-administrative factors, with coefficients of 0.762, 0.239, 0.202, 0.217, 0.229, 0.231, and 0.203, respectively, all significant at the p<0.05 level. Among these, the social-cultural component has the highest impact with a coefficient of 0.762, followed by economic, spatial-physical, environmental, psychological, managerial-administrative, and service and infrastructure components on the development of tourism in the metropolitan area of Isfahan.

Keywords

Happy City

Tourism Development

Urban Sustainability

Metropolitan Isfahan

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